What does working with Point Lumina look like?

Point Lumina is a UK-based Medical Affairs advisory practice specialised in delivering Medical Affairs operating-model excellence services.

Point Lumina is a specialist advisory practice focused on Medical Affairs operating-model excellence. We help Medical Affairs and business leaders to maximise Medical Affairs value by identifying the points of friction that limit decisions, execution and impact. We advise on how to refocus effort where it matters most.

Point Lumina offers a structured diagnostic review of a material challenge your company is facing to distinguish symptoms from underlying operating model constraints, identify where value is being lost and establish priorities for action to maximise medical affairs value and impact.

Medical Affairs leaders: Global/Regional Medical Heads, Therapy Area Leads, Country Medical Directors, Medical Excellence and Evidence/Insights leaders.

Business leaders: General Managers, Commercial Excellence and Market Access Leads.

Point Lumina’s founder, Dr Arnas Berzanskis, leads and delivers engagements directly. Where a client’s challenge requires complementary specialist expertise or broader delivery capacity, Point Lumina can work with trusted independent associates or partner organisations, agreed transparently with the client.

Yes. Point Lumina is therapy-area agnostic. Its work focuses on the Medical Affairs operating-model conditions that enable better decisions, evidence use, and external impact across various portfolios and market settings.

Yes. Point Lumina supports Medical Affairs leaders in the pre-launch phase, when decisions on evidence, educational priorities, market readiness and global-to-local execution matter most. Focussed support is tailored to the product stage, strategic context and organisational need for clarity.

Point Lumina supports leaders facing issues in how Medical Affairs strategy, external intelligence, evidence, education and global-to-local execution translate into organisational decision clarity and external impact. Engagements are tailored to the specific business context rather than delivered as a generic transformation programme.

Engagements begin by clarifying the business issue, relevant context and desired decision or outcome. Point Lumina then agrees a focused scope, working approach and practical output proportionate to the challenge.

Yes. Point Lumina supports global, regional and local organisations, with particular experience in complex multi-market environments and the practical realities of adapting strategy across different healthcare systems.

Point Lumina supports Medical Affairs and business leaders through an approach that best fits the specific decision, level of uncertainty and implementation need. Three levels of service are available: 1) focused diagnostic reviews, 2) strategic advisory, 3) selective implementation (interim or fractional) roles.