Medical Affairs KPI and Impact Framework Diagnostic Review
Do your metrics reflect local priorities, support global visibility and help you drive the Medical Affairs impact?
When Medical Affairs dashboards are “green” but strategic business challenges persist, the cause is not always poor execution. The issue points to a lack of the organisation’s strategic alignment, the use of the wrong performance measures, whether targets shape behaviour that matters, or how clearly other functions understand Medical Affairs' impact.
Point Lumina’s review
Point Lumina’s facilitated diagnostic review helps maximise Medical Affairs value by identifying operating model friction points and giving leaders clarity on where to focus effort, how to improve decisions, and how to deliver impact where it matters most.
Who is this service for?
For Medical Affairs and Medical Excellence leaders, global and affiliate Medical teams, General Managers, and cross-functional strategy and analytics partners who need Medical performance reporting to support better decisions.
What you gain
A clear leadership-level assessment of whether Medical Affairs measures demonstrate strategic progress or primarily report delivery against an activity plan.
A view of where objectives, activities, KPIs and intended outcomes are disconnected.
Recommendations on how to preserve relevant local context while maintaining useful regional and global alignment and visibility.
An assessment of where data quality, CRM functionality or reporting processes constrain meaningful interpretation.
An assessment of whether focused changes to measures and reporting are sufficient, or broader changes to the performance-management framework are warranted.
Clear priorities for action: which measures, definitions and reporting practices to strengthen first, without unsupported attribution or substituting sales performance for Medical impact.
*Further strategic advice or implementation support is available separately, where useful.
“Arnas helped our local affiliate team to focus on the right levers and measure KPIs for success.”— Country Medical Director, pharmaceutical organisation, former colleague.