Patient-Centred Operating Model Diagnostic Review
Do patient needs shape your priorities, guide investment and change what your teams actually do?
When patient focus doesn't consistently influence planning, the cause isn't always a lack of commitment or research. It may lie in when leaders consider patient needs, how knowledge moves across functions, and who is responsible for translating that understanding into priorities and action.
Point Lumina’s review
Point Lumina’s facilitated diagnostic review helps maximise Medical Affairs value by identifying operating model friction points and giving leaders clarity on where to focus effort, how to improve decisions, and how to deliver impact where it matters most.
Who is this service for?
For Medical Affairs, Medical Excellence, Patient Engagement and Market Access leaders, cross-functional therapy-area teams, and General Managers who need patient understanding to provide a clearer basis for priorities, investment and execution.
What you gain
A clear leadership-level assessment of whether patient understanding regularly and materially influences priorities and plans or remains largely an expression of intent.
Guidance on what patient journey maps should reflect: e.g. actual delays, burdens and access barriers, in addition to the expected clinical pathway.
Methods for recognising meaningful differences between patient sub-groups, markets and care settings instead of relying on a single representative patient journey.
A practical view of which questions can be addressed through existing knowledge and which require additional patient input or specialist research.
Practical recommendations on how to connect knowledge held by Patient Engagement, Medical Affairs, Market Access and research teams with shared planning.
An assessment of whether focused improvements to evidence use or coordination are sufficient, or broader changes to patient-centred ways of working are warranted.
Clear priorities for action: which patient-understanding gaps and planning constraints to address first, within applicable governance and approval requirements.
*Further strategic advice or implementation support is available separately, where useful.
“Arnas implemented an integrated, cross-functional patient journey mapping process, identifying key levers and impact measures to focus on.” - Country Medical Director, Pharmaceutical organisation, former colleague.