Scientific Data Dissemination Operating Model Diagnostic Review
Is your evidence translated into coordinated, audience-relevant scientific dissemination?
When scientific evidence is published but doesn't reliably reach relevant audiences in a useful and impactful form, the cause isn't always the quality of the publication or content. It may stem from disconnected planning, limited understanding of audience needs, unclear ownership, or insufficient resources for adaptation and delivery.
Point Lumina’s review
Point Lumina’s facilitated diagnostic review helps maximise Medical Affairs value by identifying operating model friction points and giving leaders clarity on where to focus effort, how to improve decisions, and how to deliver impact where it matters most.
Who is this service for?
For Global and Regional Medical Affairs, Publications, Scientific Communications and Medical Excellence leaders, alongside affiliate Medical teams who need scientific dissemination to reflect audience needs and local priorities.
What you gain
A clear leadership-level assessment of where scientific priorities, audience needs and dissemination plans become disconnected, distinguishing content issues from operating-model constraints.
Recommendations for matching content depth, format, timing and channel to the needs of different HCP audiences and settings.
An assessment of how publications and congress outputs connect with subsequent scientific communication, adaptation and appropriate reuse.
A practical assessment of whether search and AI discoverability are incorporated into content briefs, responsibilities and measurement.
An assessment of whether focused content or coordination improvements are sufficient, or broader changes to the dissemination operating model are warranted.
Clear priorities for action, distinguishing communication improvements from unanswered scientific questions requiring evidence planning, or work requiring specialist content, research or technology support.
*Further strategic advice or implementation support is available separately, where useful.
“Arnas helped design the strategy and resourcing framework, enabling the organisation to deliver hyper-personalised data dissemination plans.” — Global Publications Director, Pharmaceutical organisation, former colleague.